Your executive team plays at
championship intensity every quarter.
So why don't they have a coach?
"Jenna Hills is one of the most committed and insightful leaders I’ve had the opportunity to work with over the past three decades. Her foundation in lululemon’s culture, combined with her understanding of the psychology of achievement, gives her a unique lens on what it truly takes to perform at a high level.
- Chip Wilson, Founder, Lululemon
Jenna excels at building high-performing teams and driving results by focusing on people and culture. . . If you want a team that works well together and gets things done, her way of building a leadership-focused culture is the perfect guide.
- Susan Karda, VP of Sales and Operations, Nurse Next Door
STOP COACHING LEADERS.
START COACHING TEAMS.
Jenna Hills is pioneering a new performance movement that challenges everything we’ve been told about leadership development.
For decades we've poured billions into executive coaching — one leader, one breakthrough, one private conversation at a time. And yet teams are burning out, disengaging, and stalling exactly when it matters most. It was never a talent problem, or a strategy problem. It's a team problem — and we've been solving for the wrong unit all along.
STOP COACHING LEADERS.
START COACHING TEAMS.
Jenna Hills is pioneering a new performance movement that challenges everything we’ve been told about leadership development.
For decades we've poured billions into executive coaching — one leader, one breakthrough, one private conversation at a time. And yet teams are burning out, disengaging, and stalling exactly when it matters most. It was never a talent problem, or a strategy problem. It's a team problem — and we've been solving for the wrong unit all along.
It’s a team problem.
The world runs on teams. Almost none of them are coached.
Fewer than one in ten teams rate themselves as high-performing before they've ever been coached as a team. Meanwhile every elite sports team treats a coach as non-negotiable — someone in the game with them, running training cycles across a season. Yet we ask executive teams to perform at playoff intensity with none of that. No rhythm. No training cycle. No coach on the floor.
What I learned inside lululemon…
I was one of four founding members of lululemon's Training and Culture department — which meant I had a front-row seat to something most leaders never see. Training wasn't an event, culture wasn't a slogan, and development wasn't an afterthought. It was built into the rhythm of the business. And the company grew at a velocity that stunned the market: revenue nearly tripled in two years, from a niche Canadian retailer into a global force with hundreds of stores and a cohesion most companies never find.
Over the next fifteen years, I led more than two hundred team offsites and worked inside executive rooms across dozens of industries — and I started noticing the same pattern everywhere I went. When teams trained together, in rhythm, their alignment accelerated, their trust deepened, and their execution sharpened. When they didn't, even the most brilliant individual leaders struggled to move as one.
That pattern left me with a question I couldn't shake: why do we expect leadership teams to perform under relentless quarterly pressure, season after season, without any of the rhythm-based development every athletic team takes for granted? It became an obsession — and eventually, it became a system.
Introducing:
The EVER™ Methodology
An Evergreen, Rhythm-Based System That Embeds Team Coaching Directly Into The Business
EVER™ integrates team development into the natural cadence of business — quarter after quarter, year after year.
It's not another offsite that fades by Monday. It's a continuous rhythm, so your team gets stronger in the same cycles they're expected to perform — development and results in the same motion, not competing for the same calendar.
The 4 Stages of EVER™
1. ALIGN — Center Yourself
The cycle begins with a reset. Each leader faces what's true for themselves and for the team, building the shared clarity, ownership, and sense of belonging that everything else depends on.
2. BUILD — Strengthen the Team
Next, cohesion is forged. Communication tightens, feedback becomes something the team trades openly, and the group learns in real time through the work — experimenting, surfacing mistakes, and turning them into visible progress. You stop managing individuals and start developing a team.
3. ADVANCE — Activate Genius
Mid-cycle is the most demanding stretch — the team is delivering this year's targets while preparing for next year's. This stage calls for courage and bold decisions, as the team holds the standard by relying on one another under mounting pressure.
4. PEAK — Claim the Mission
At full capacity across every function, the team plays all out and leaves nothing on the table — finishing strong, codifying what they've learned, and claiming the win.
Introducing:
The EVER™ Methodology
A Rhythm-Based System That Embeds Team Coaching Directly Into The Business Cycle
Not workshops.
Not retreats.
Not offsites that fade by Monday.
EVER™ integrates team development into the natural cadence of business — quarter after quarter, year after year.
So growth and performance happen simultaneously.
Not separately.
The 4 Stages
of EVER™
1: ALIGN —
Center Yourself
Leadership begins with Self. Culture begins with awareness. Team Power begins with belonging.
This stage establishes the conditions for a leadership team to see clearly, reset together, and re-engage in their work and company purpose.
Each leader faces what is true for themselves and for the team, creating the foundation for shared clarity, ownership, and forward movement.
2: BUILD —
Strengthen the Team
This is where cohesion is forged.
Communication rhythms tighten. Feedback becomes currency.
The team learns together,
in real time, through the work.
Experimentation increases. Mistakes are used. Learning becomes visible.
You stop managing individuals. You start developing a team.
3: ADVANCE —
Activate Genius
Mid cycle is a complex point in the year.
The team is both delivering annual targets and preparing for next year.
This stage calls for contribution,
courage, and bold decision making.
The team holds the standard by relying on one another as the pressure builds.
4: PEAK —
Claim the Mission
This is the period of highest demand.
The business is operating at maximum capacity across functions.
The team plays full out, leaving
nothing on the table.
This stage ensures teams finish
strong and codify lessons.
Victory is claimed.
Team Coaching Isn't a Luxury.
It has an essential place within Infrastructure.
The way we work has only grown more complex — more distributed, more pressured, more dependent on teams moving as one. The organizations that treat team cohesion as something they build on purpose, continuously, will pull ahead. The ones that leave it to chance won't. Coaching your team isn't an indulgence you add when there's room in the budget. It's the foundation performance is built on.
Jenna Hills is one of the most committed and insightful leaders I’ve had the opportunity to work with over the past three decades. Her passion for people, culture, and personal transformation is not theoretical—it is deeply lived.
Jenna has an exceptional ability to translate powerful frameworks into practical, daily behaviors that drive both individual growth and organizational performance. Her foundation in lululemon’s culture, combined with her understanding of the psychology of achievement, gives her a unique lens on what it truly takes to perform at a high level.
What sets Jenna apart is her ability to integrate provenprinciples—from The 7 Habits of Highly Effective People to Landmark’s communication work—into something clear, actionable, and enduring. She doesn’t just teach concepts; she creates shifts in how people think, communicate, and show up.
This book reflects the same integrity, clarity, and energy she brings to every room. It will challenge you, ground you, and ultimately help you become more effective in both your personal and professional life.
– CHIP WILSON, Founder, Lululemon
Jenna Hills is one of the most committed and insightful leaders I’ve had the
opportunity to work with over the past three decades. Her passion for people,
culture, and personal transformation is not theoretical—it is deeply lived. Jenna
has an exceptional ability to translate powerful frameworks into practical, daily
behaviors that drive both individual growth and organizational performance.
Her foundation in lululemon’s culture, combined with her understanding of the
psychology of achievement, gives her a unique lens on what it truly takes to
perform at a high level. What sets Jenna apart is her ability to integrate proven
principles—from The 7 Habits of Highly Effective People to Landmark’s
communication work—into something clear, actionable, and enduring. She
doesn’t just teach concepts; she creates shifts in how people think,
communicate, and show up.
This book reflects the same integrity, clarity, and
energy she brings to every room. It will challenge you, ground you, and ultimately
help you become more effective in both your personal and professional life.
– CHIP WILSON, Founder, Lululemon
What makes Jenna exceptional is that she doesn’t just facilitate discussion; she creates the conditions for genuine transformation inside a team. She listens deeply, challenges with precision, and guides people to see both themselves and each other in a new way. The result is not just a better meeting—it is a stronger, more honest, more capable team. If you care about the health, performance, and long-term potential of your team, bringing a coach like Jenna into that intimate space is one of the most powerful investments you can make.
– JESSE BARRUCH
What You’ll Discover Inside VICTORY LAP
The “Echo Chamber"
Most leadership work happens in isolation—so insight never translates into team-wide change. You’ll see why even great coaching fails when it never reaches the system the leader operates inside.
The “Performance-Timing Disconnect"
Development happens out of sync with the business—so it feels good in theory but doesn't stick in reality. You’ll uncover why timing determines whether leadership work actually drives results.
The “Authority Authenticity“ Gap
Leaders lose trust when authority isn’t backed by real alignment—and coaches lose impact when they can’t bridge that gap. You’ll see how closing this instantly elevates influence, credibility, and results.
A Coach Beside the Leader
Most development slows teams down because it sits outside the work. You’ll learn how to integrate it directly into execution cycles so performance improves while the work gets done.
Dysfunction as Untapped Fuel
This is a new way of coaching. it’s embedded, contextual, and tied to real decisions. You’ll discover the structure that positions a coach as a strategic partner inside the team, not an external voice.
Leadership as a Repeatable System
What looks like breakdown is usually unprocessed signal. You’ll learn how to use tension, conflict, and misalignment as leverage to drive clarity, alignment, and momentum.
How EVER™ becomes a permanent dimension of your team’s life
This isn’t a one-off intervention—it’s a way of operating. You’ll see how EVER integrates into the fabric of your team so growth, alignment, and performance become continuous.
You already know what a misaligned team costs. This is how you stop paying the price.
About Jenna Hills
Jenna Hills has spent more than two decades shaping leadership development at the highest levels.
She helped transform lululemon from a small West Coast retailer into a global force by embedding Training and Culture into its operating rhythm.
She has worked inside executive teams across industries worldwide, strengthening cohesion, capacity, and execution.
VICTORY LAP captures, for the first time, her philosophy and the EVER™ Methodology — a living system for leadership that mirrors the training cycles of professional sport.
If you've ever watched a talented team underperform and known the problem wasn't the people, this book explains why and shows you what you can do.
You've seen the idea: teams coached in rhythm, year after year. What you haven't seen is how.
That's inside VICTORY LAP.
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